Email marketing is alive and well, and it’s the most profitable means of marketing.
Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
STILL THE BEST WAY TO TARGET PROSPECTS
Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool.
EMAIL MARKETING BOOSTS SALES
Emailing a list of potential customers can boost the sales and profits of your business.
EMAIL MARKETING IS AFFORDABLE
It costs very little to send emails to thousands of people on your list.
EMAIL MARKETING IS FLEXIBLE
It's so easy to try different approaches to see what works best for your business.
EMAIL MARKETING IS EFFECTIVE
Most people check their emails several times each day, on all types of device, so that your message does get through.
Email Marketing As Part Of Your Digital Marketing Strategy
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services through the use of the email channel with the best chances for making a profit and reaching your goals.
Email Marketing from .
WHAT EMAIL CAMPAIGNS GIVE YOU
“67% of marketers say that delivering highly relevant content is a strategic goal their organization wants to achieve through email marketing.”
Return on investment
In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Easy to share
Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.
Easy to track
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
Easy to create
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Email marketing is the best choice for those small businesses with a low marketing budget .
Email marketing is highly targeted. Your email marketing messages will only reach those whom you want to target.
Email marketing allows you to reach a wide range of potential customers within a very short space of time.
Email marketing is really simple. What you have to do is to generate and maintain a mailing list and send your company’s commercial messages to that list.
E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.
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