Your Own Customised Web Landing Page

Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action.


Quite a Lot, Actually


If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. You can capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.


Marketing offers and landing pages go hand in hand. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to 'pay' you in contact information for something valuable like an offer, and your landing page is the collections tool.


Every time a prospect completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.


Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads' behaviours and activities on your website, which your sales team can use in the sales process.


A successful inbound marketing strategy relies on content -- and lots of it. Landing pages are a great addition to any marketer's content arsenal since they can be shared in social media, used as the focus of dedicated email campaigns and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.


By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimise and improve your marketing.


If you would like to chat about how we can help to generate a Custom Landing Page for you, just ask us to call you.

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Why Use A Landing Page?

A landing page is a standalone web page completely distinct and separate from your main website that has been designed for a single focused objective.

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.


Good landing pages have specific benefits that set them apart from a business website and make them an effective lead generating and marketing tool.

  • Direct Support For Your Business Goals

    One of the main benefits of landing pages is that they directly support your business goals such reaching a new niche market, promoting a new product, getting new customers, or closing more sales. Landing pages benefit your business because they can be catered to the specific audience or goal you are targeting, and allow you to measure success with relation to that goal.

  • Increased Conversions

    Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. A landing page sets up a clear action for users to take and makes it as easy as possible for them to take that action. This is known as your call to action. As a result, you will see more of that action being taken (also known as conversion). Landing pages benefit your business because more conversions typically leads to more customers and more money for your business.

  • Generate Insights

    Tracking user behavior is one of the best practices for landing pages that can produce valuable insights.

  • Grow Your Email List

    Landing pages are commonly used for lead generation, meaning that a business gets telephone calls or form submissions from interested people who then turn into potential leads. As such, a landing page may contain or link to a form that asks for a user’s information, such as name, email address, phone number, or company. If you use a form on your landing page that asks for email, your landing page can then benefit your business by growing your email list.

  • Increase Credibility

    Since landing pages are focused on one particular task, objective, or path for a user, you can optimize the content and elements of the landing page to facilitate that task as much as possible. When a user feels like their course of action is clear and you are helping them to achieve that course of action, they recognize that you understand their problems and have put thought into creating the best process for solving them.

  • Improve Brand Awareness

    Enhance the consistency of your branding across multiple forms of media, and give users more opportunities to engage with your brand.


Good landing pages have specific benefits that set them apart from a business website and make them an effective lead generating and marketing tool.

Focused & Targeted Messaging

When you only have to worry about a single message, the focus of your page will be stronger.

Simpler Measurement

With only one possible action on the page, your analytics becomes easier. Users either completes your desired action or they don’t.

Change & Test Without Politics

By separating your campaign marketing to operate through standalone landing pages, you are essentially orphaning them from the rest of the business and will enjoy greater freedom to experiment.

Greater Accountability

When you separate your campaigns from your main website, you can assign responsibility more easily. Your reporting will be able to show who and what is performing the best.

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